Hands up first. I have a vested interest in improving how this works as I'm opening a shop in the next couple of months that will sell comics and games.
My thinking is to engender a more community orientated store by looking at some of the things that happen in the USA.
Events seem to be key in this and with my aim for the first year is to give them a really good stab. Have at LEAST 1 event a month whether that be a signing or taking part in something like
24HourComicDay along with various other things. Ultimately as a brick and mortar shop I need to be doing more than simply being a stockist as in many respects internet/mail order traders are doing that at a cheaper price.
I'm toying with the idea of a "book group" style approach with a nominated trade or graphic novel for a month (on special obviously) and see what happens there too.
With respect to signings I've already had confirmation from 3 people (1 writer, 2 artists) to come to the shop. The writer has the additional strength of being a writer for some of the games I'll be stocking.
Obviously (?) I'll be doing things like having a subscription service with shipping options for those who can't come into the shop that often. But there must be more I could offer that
doesn't necessarily impact on my bottom line.
So really my question is what else can I be doing and in turn what else are shops doing?
Thanks for your time.